INTRODUCTION TO STRATEGIC MARKETING
Jean-Pierre has more than 20 years of experience in multi-cultural environments – as manager, consultant, facilitator and trainer – in the areas of communication, branding, marketing, sales and team development. Active for both product and service companies, Jean-Pierre has been workingover the past years for companies (Belgacom, Beiersdorf, Coca-Cola, Dexia Bank, Gallaher Ltd, ING Bank, Janssen Pharmaceutica, Lafarge, Omega Pharma (Arseus), Procter & Gamble, RJR Nabisco, RTL, Sodexo, Spa Waters, Skynet). Jean-Pierre is external marketing expert for the Arthur D. Little consulting firm. He holds an MBA from the Cornell University (NY State USA), on top of a degree in Law (ULg Belgium) and another in Business Administration (UCL Belgium). He is an experienced practitioner of the psychometrics MBTI ® DISC ® and TKI ® and co-founded BrandDecode™ and its www.apricool.com platform, which leverage human sciences for charismatic branding. Jean-Pierre trains professionals attending the following universities: ULB – Solvay Brussels School – Ho Chi Minh University. He regularly facilitates workshops gathering managers from all over the world.
De Cannière Bernard
Bernard De Cannière holds a BA and a Masters in Engineering from the Université Libre de Bruxelles. He also holds a DEA in Cognitive Sciences (2007) from the Psychology Department of the same University. He very rapidly, at the age of 27, focused his professional life on entrepreneurship in high technology, being a co-founder in 1989 of an IT services company, which became one of the European leaders in its industry. After selling this company to a major US corporation in 1997, he shared his time between new ventures and teaching at the University. His last enterprise startup project was a research and development company based in Belgium and dedicated to developing medical devices for minimally invasive cardiac surgery. This company has been acquired end of 2008 by a major US medical device manufacturer. He is currently CEO of Anecova, a Swiss-based medtech startup, based in the innovation centre of the EPFL and active in the treatment of infertility. Bernard De Cannière is Board Director of various technology-focused companies in Europe, he teaches in Masters programmes at the Université Libre de Bruxelles and in MBA programmes in two universities in Vietnam.
Manuel Hensmans is a professor of Strategic Management at the Solvay Brussels School of Economics and Management, ULB, Brussels. Before joining Solvay, he was a research fellow at London Business School, Strathclyde Business School and Rotterdam School of Management. Manuel is also a research fellow at the Advanced Institute of Management Research, UK. Dr Hensmans obtained a PhD in Management from the Erasmus University Rotterdam, a MSc in Applied Economics from KULeuven, a Specialization Master in Economics at the Universidad Autónoma de Madrid, and a MSc in Applied Computer Science from the Free University of Brussels. He currently teaches MSc, MBA and Executive courses in Strategic Management, Technology Strategy, International Strategy, Managing Innovation, and Retail Strategy at Solvay Brussels School. Manuel has published in leading international journals and has consulted on strategy processes for a wide range of European multinationals as well as small and medium sized companies. Manuel has also prepared the business plan and collected the funds for the autonomous government company VERA (vera.be).
SOCIAL ENTREPRENEURSHIP AND CORPORATE SOCIAL RESPONSIBILITY
Marek Hudon holds a Ph.D. in Economics and Management Sciences and a Master in Philosophy. He is currently Professor at the Solvay Brussels School of Economics and Management (ULB). He has initiated the European Microfinance Programme (EMP), a one-year Master’s Degree in microfinance co-organised by four European universities, and is still scientific coordinator of this Master. He is also co-director of the Centre for European Research in Microfinance (CERMi) and the Centre d’Etudes Economiques et Sociales de l’ Environnement (CEESE). He has conducted research in India, Kenya, Mali, Morocco, Vietnam and the Democratic Republic of Congo. In 2006, Prof. Hudon was a visiting fellow at Harvard University where he worked on ethical issues in microfinance under the supervision of Professor Amartya Sen. Current research interests also include public policy issues in microfinance, social entrepreneurship and complementary currencies. In 2009, he was awarded both the CEDIMES prize for Post-doctoral studies and the Merlot-Leclerq prize in public economics. In 2010, he was awarded, together with Marc Labie and Ariane Szafarz, the Wernaers Prize for Research and Broadcasting of Knowledge, by the FNRS.
Kevin T. Jackson, J.D., Ph.D., is respected as a leading world scholar in global economic governance, business ethics, sustainability and philosophy of law. His research papers have been published in top-tier journals, among them Business and Professional Ethics Journal, Business Ethics Quarterly, Journal of Business Ethics, Brooklyn Journal of International Law, Harvard Journal of Law and Public Policy and Law and Philosophy.
Dr. Jackson is the author of three books. His Charting Global Responsibilities: Legal Philosophy and Human Rights (University Press of America, 1994) was presented as a gift to His Holiness the Dalai Lama by the U.S. State Department. The book was praised it for its “fascinating chapters, felicitous expositions and fundamental thinking,” noting that “it is critical that
Another book, Building Reputational Capital (Oxford University Press, 2004) incorporates insights from Dr. Jackson’s practical law experience. It represents a significant contribution to the scholarship on how reputation intertwines with political, legal, economic and moral issues — particularly in the global public realm — and offers strategies for corporations and business people seeking to protect and increase their intangible assets.
Dr. Jackson’s most recent book, Virtuosity in Business (University of Pennsylvania Press, 2012) calls on business leaders and executives to expand their thinking by appreciating the profound relevance to business and economics of areas normally reserved for the liberal arts, such as philosophy and music.
Currently the Daniel Janssen Chair in Corporate Social Responsibility at Solvay Brussels School of Economics and Management of the Université Libre de Bruxelles, Dr. Jackson is also is a senior fellow with the Witherspoon Institute in Princeton, New Jersey. He has delivered seminars on business ethics and legal philosophy for organizations and leaders worldwide, and he has been a frequent commentator on the CBS Evening News, CNN, Fox News and National Public Radio.
Inspired by the piano teacher he had in his youth, Gray Perry, a protégé of Isidor Philipp, Dr. Jackson remains devoted to music through piano performing, composing and improvising.
Nieto Rodriguez Antonio
Antonio Nieto-Rodriguez is an author and an expert in strategy execution and project management. He currently works for BNP Paribas Fortis as Head of Transversal Portfolio Management, which deals with the prioritization, the selection and the execution of all the large strategic projects in the bank (130 approximately). He is former Head of Post Merger Integration at Fortis Bank, where he was involved in the merger with ABN AMBRO. Previously, he has been working for PriceWaterhouseCoopers for more than 10 years, where he was the global lead practitioner for the Project and Portfolio Management practice. He holds an MBA from London Business School and a university degree in Economics. He is fluent in Spanish, English, Dutch, Italian and French. Antonio is also a professor of Strategic Programme Management in the MBAs of Solvay Brussels School, Nyenrode Business School in the Netherlands and Boston University. He is the author of the book “The Focus Organization”. He is a regular speaker in conferences on project portfolio management and writer of articles in different project management magazines.
FINANCE FOR NON-FINANCIAL MANAGERS
Hugues Pirotte is Professor of finance at Solvay Brussels School of Economics and Management. He previously taught at the University of Lausanne. He is also co-founder and CEO of FinMetrics,a firm based in Switzerland developing dashboard solutions, providing financial management advice and training practictioners in risk management in the wider sense. Hugues has taught and advised on complex financial instruments’ pricing, hedge funds and funds of hedge funds, risk management and governance, strategic wealth management, and corporate finance in general. Hugues has more than 15 years of experience of teaching, advising, implementing financial solutions and research production. He is a member of the BEL20 Committtee and co-founder of the Finance Club of Brussels, a dedicated club to the financial community in Brussels.
Fabian Seunier is Director for Mergers & Acquisitions at UCB. Before joining UCB, he worked at the European Investment Bank (Banker) , at ING Corporate Finance (Vice President) and at the Boston Consulting Group (Management Consultant). He holds Masters in Finance & Economics from London School of Economics and Political Science and two masters in Business Engineering and philosophy from Université Catholique de Louvain. He is a regular lecturer in multiple management and entrepreneurship courses at the Solvay Brussels School and teaches Corporate Social Responsibility at UCL-Mons.
CORPORATE ENTREPRENEURSHIP AND DISRUPTIVE INNOVATION
Philippe SILBERZAHN is associate professor at EMLYON Business School and research fellow at Ecole Polytechnique, specialized in strategy, innovation and entrepreneurship. He studies how businesses deal with disruptions and radical uncertainty. He has over twenty years of industry experience in the high-tech sector as entrepreneur, CEO and as a consultant.
Van Pottelsberghe Bruno
INNOVATION & IP MANAGEMENT
Bruno van Pottelsberghe is Full-Time Professor at the Université Libre de Bruxelles (ULB), Solvay Brussels School of Economics and Management (SBS-EM), and Senior Research Fellow at Bruegel, a Brussels-based think-tank. As the holder of Solvay S.A. Chair of Innovation, he teaches courses on the economics and management of innovation and intellectual property. For his research activities, he is also affiliated to ECARES and CEB (ULB). His research interests focus on the effectiveness of science and technology policies, patent policies, regulations and innovation. He has so far supervised about 12 Ph.D. research fellows. Bruno van Pottelsberghe was Chief Economist of the European Patent Office (EPO) from 2005 to 2007, is Advisor to the President and Rector of the ULB for technology transfer issues since 2004, and is Dean of the SBS-EM since 2011.
van Zeebroeck Nicolas
With a PhD in economics and management from Université Libre de Bruxelles (ULB), Nicolas van Zeebroeck is now Assistant Professor of Information Systems and Digital Business at Solvay Brussels School of Economics and Management (SBS-EM) at ULB. During his post-doctoral research funded by the FNRS, he was invited as a visiting scholar at the Georgia Institute of Technology in 2009. His main interest is in how ICT transforms business processes and business models. In particular, he looks at the impact of ICT on the organisation and performance of business and research, with a particular emphasis on the contribution of ICT to R&D and innovation. His research has appeared in several scholarly journals, including Management Science, Research Policy, Economics of Innovation and New Technology, Journal of Intellectual Capital, Information Economics and Policy, Scientometrics, and Pattern Recognition and has been presented in over 30 international conferences and seminars. He has also served as a strategy consultant for private and public organisations, advising companies mostly on issues relating with ICT, business processes, and knowledge management.
Having started his career as a consultant, Bruno has been for 20 years an expert in entrepreneurship and SMEs. He has been engaged in developing structures dedicated to the creation of enterprises and, in particular, the Brussels Enterprise Agency, which he founded in 2003 and manages this day. Otherwise, he is also the President of the Brussels Guarantee Fund whose mission is to warrant bank loans to SMEs (€ 30mio in 2012). He’s best known for sharing his vast knowledge and experiences by giving lectures and classes on the subject of strategy and entrepreneurship at various universities, including HEFF, Solvay Business School and ICHEC. He has been appointed in 2011 MBA Professor by Solvay Business School and teaches Business Model Innovation. Bruno also has a solid reputation with the media in general. A national radio airs a daily chronicle on the subjects of entrepreneurship, economy and business strategy which he animates. He is also the creator of the reality TV emission on RTBF on the subject of entrepreneurship Starter! Bruno is Member of several business planning competition jury’s so as Start Academy and Enterprise,.. He is coaching technological startups.
Bruno studied in Belgium, in the US and in the Netherlands. He holds a degree in management, a degree in Labor Sciences, an advanced degree in Management and a Certificate in Strategy and Innovation at the MIT. He has completed a specific Master in Innovation and Entrepreneurship in the Netherlands.
ORGANISATIONAL BEHAVIOUR / LEADERSHIP
Susan West holds a Bachelors degree in Romance Languages from Princeton University (United States) and a Masters in Organizational Psychology from Columbia University (United States). Her passion for business and psychology led her to an international career in human resources where, during the past 20 years, she has been working with some of the Fortune 500’s top global executives. Susan’s career spans multiple industries in Europe and the United States. She was Senior HR Business Partner at Citibank during the $140 billion merger of Citicorp and Travelers Group, then moved to AlliedSignal as Director of Organization & Leadership Development just prior to its merger with Honeywell International, Inc. She also held leadership positions at Bristol-Myers Squibb and Merck & Co., Inc. in Performance Consulting and Corporate Talent Management. In 2006 she established a consulting practice in Brussels dedicated to helping leaders and their teams meet today’s business challenges. She is a member of the adjunct faculty at Solvay Brussels School of Economics and Management where she teaches in the MBA and other Executive Education programmes.
DESIGN THINKING & ENTREPRENEURSHIP
Olivier Witmeur is Professor of Entrepreneurship at the Solvay Brussels School of Economics and Management (Université Libre de Bruxelles – ULB). He mainly teaches Entrepreneurship, Entrepreneurial Finance and Business Planning to graduate and post-graduate students, entrepreneurs, investors and consultants. He is also Deputy Dean for the Executive Education activities of the School. Beside his activities for the school, Olivier is an active Board member and strategic advisor in multiple growth-oriented entrepreneurial ventures. Over the last 15 years, Olivier has coached over 100 new and growing firms, published a book on business planning and written multiple papers on growth management in entrepreneurial ventures. Before joining the U.L.B., Olivier has been part of the entrepreneurial team of OpenHR (2000-2006), a successful Belgian IT venture company specialized in HR management software, where he was mainly responsible for financial affairs. The company was created in 1997 and quickly became international with operations in France, Spain, U.K. and U.S. By 2005, OpenHR had 6M€ in revenues and a 70 people staff. It was sold to Arinso International in 2006. Olivier has also been the Managing Director of EEBIC, a Business & Innovation Center / Incubator in Brussels (1995-1999) and Adviser to the Minister of Economy of the Brussels Region (1991-1994). Olivier holds a Master’s degree in Business Engineering (1991) and a PhD in Entrepreneurship (2008).