Programme objectives

The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.
You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets.
You will also learn how to become a ‘day-to-day idea generator’.

By the end of the programme you will be able to:

– understand the creative process and apply it in a number of marketing situations
– create and design innovative and attractive concepts that are adapted to new market conditions
– use new marketing tools suited to new business dynamics
– start a career in innovative businesses, communication agencies, new media companies, etc.