“All recent marketing successes (Apple, Nespresso, eBay,….) come from superior creativity, whether it’s market creation or radically new ways to imagine supply chains.”- Laurent Bouty – Academic Director of the AM in Creativity & Marketing
Value creation not only provides the basis for developing a competitive advantage but in today’s digital world requires creativity and problem solving skills at all levels: strategic, operational and in communication. New problems require new solutions and new opportunities call for new approaches.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. The approach taken is truly unique as it focuses on the marketing of the future rather than the past.
The Advanced Master in Creativity & Marketing will help transform students into highly creative masterminds. They will learn radically new ways to imagine, design, sell and communicate brands, products, services and customer experiences.
This truly unique programme will be managed with the help of Mark Raison, a leading European expert in creativity, who will serve as Scientific Director.
“A totally unique master in marketing that will expand the boundaries of your creativity and imagination, that will inspire you to be different and that’s so interesting that you will learn with passion. And in the end, you will become a superior creative marketeer!”- Valentine, Alumni 2014
The Advanced Master in Creativity & Marketing will teach students how to become smart creatives combining technical knowledge, business expertise and creativity.
They will discover totally new marketing approaches which break free from the traditional models, as well as how leading companies innovate, execute and deliver growth creatively!
They will also learn how to imagine the unimaginable because unimaginable things are happening a lot.
By the end of the programme you will be able to:
understand the creative process and apply it in a number of marketing situations
create and design superior brands, products and services based on unique technical and consumer insights
use new marketing tools suited to new business dynamics
learn how to transform big creative ideas into reality with th greatest impact..
High Caliber candidates with strong academic background, and the intellectual curiosity and discipline that are necessary to succeed in a very demanding environment
Candidates with at least a graduate degree or equivalent. This degree should be, but not exclusively, in communication, economics, business, social sciences, architects or engineering.
An open mind and a natural inclination for creative and marketing topics, eager to work in a diverse and multidiplinary environment
Prior business education is not a necessity. This master can be taken by graduates in communication, architects, interpreters, engineers, etc. No prior experience is needed if you already hold a Master’s degree at starting date.
“This AM helps you get the global-mindset: you get to understand perceptions of people from different nationalities.” Prashant – Alumni 2014
Eligible applicants must hold one of the following:
a master’s degree (four or five years of study)
a post-graduate degree
a four-year bachelor’s degree followed by one to three years of work experience
another degree equivalent to the above (please consult us for more information)
Admissions will be based on the candidates’ proficiency in English and on their background, professional potential and motivation.
Example of creative work done by students to illustrate their year in the Advanced Master in Creativity & Marketing.
The courses of the programme are subject to marginal changes.
“We studied all the sides of marketing: from advertising to branding, going through digital to customer experience. It helped me really define what I like and what I wish to work with.”- Anne Mathieu, Alumna 2017
This master is a full-time course (60 ECTs) to be completed in one year. It is built on a combination of day classes, field activities and a final project.
As a starting point, all students will go through a pre-course in Strategic Marketing Basics aimed at getting or reviewing the main concepts needed to get along with the rest of the programme.
The programme will be taught using a totally new method called ‘Where is the ball?’. This method is based on three pillars: get ideas, learn from others and do it yourself.
Learning by doing is the mantra! The “courses” resemble masterclasses via a blend of inspirational sessions, conceptual thinking exercises, and direct interactions with senior professionals.
The programme is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.
During the programme, Students will meet agencies and creative people (artists, designers, architects, singers…) in their environment: their own studio or at home. WHY? To explore and understand the process of their creativity.
They will also have the opportunity to join a one-week seminar on Italian Design Marketing in Milan, Italy (optional) at our partner’s MIP Politecnico di Milano.
During the last term, students gain real-world experience via a deep immersion in the challenges of an industry during a field project (a consulting assignment of 6 weeks where students will have to address a real-world problem in Creativity and Marketing).
The faculty is made up of an unrivalled cast of senior practitioners and seasoned Solvay professors who are helping to shape the evolution of Creativity and Marketing. They all combine combine professional expertise and theoretical knowledge driven by a real passion for education.
Our high-profile professors include:
“The” European Specialist in Creativity who is training and councelling dozens of companies such as L’Oréal, LVMH, Unilever and more.
Top European academics who have been teaching Strategy, Strategic Communication and Marketing in US and in Europe
Agency veterans who have founded successful Digital and Creative agencies
Past or current CEO, CMO and Chief Creative Officer of iconic brands (Coca-Cola, Ogilvy, Vimpelcom, …)
User experience expert with more than 15 years experience in digital industry
“In order to help you really solve problems, professors love to share not only their knowledge, but also their own network with you. That is the spirit of a business school.” Lu, Alumna 2015
More about the Academic Director
As C-Level international Marketing and Strategy professional, Laurent Bouty brings more than 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.
This Advanced Master has been designed with Industry experts and associations in order to fit with their demands. You will become Smart Creatives (also referred as Creative Leaders) for the very demanding job market! Graduates who combine technical knowledge, business expertise and creativity.
After graduation, you will be able to seize job opportunities such as:
Becoming a Product, Marketing, Brand or Advertising Manager in a company or agency
Becoming a strategic planner or an account executive IN AN AGENCY
Joining a consulting company as a creative marketer
Joining the founding team of a startup
“The best part of the programme is that you learn things by doing, by being creative.” Huong Alumna – 2014
Furthermore, to successfully grow in your professional life and make the right choices for your career, it is fundamental to define your goals and have the tools to achieve them. The Solvay Brussels School’s career service will help you in building your career thanks to its strong connection with the business sector and to its dynamic team who will accompany each participant into the professional world. From self-assessment to networking opportunities, our team will assist participants to realize their full potential. Through a wide range of seminars, coaching sessions, workshops, events and other resources, we help our participants to discover the career path best suited to their personal fulfilment.
Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible.
If you wish to join the Advanced Master course in September 2018, please follow the four main steps of our admission procedure:
Complete and submit the online pre-enrolment form together with the required documents.
Receive feedback on your eligibility from the Academic Director.
Have a personal interview with the Academic Director.
Receive feedback on your admission. If positive, please note that you will have two weeks to finalise your registration by paying a deposit of €2000
Non-EU students: May 31st 2018 (recommendation related to visa procedures)
EU students: July 15th 2018
Important: non EU-citizens must somehow be aware that student visa procedures may take up to 3 months, and therefore check the timing and conditions of their nearest Belgian Embassy before considering applying after May 2018.
Additionally, non-EU applicants must take into consideration that getting a student visa for Belgium implies the obligation to prove their sufficient and regular means of subsistence (631EUR net/month in 2016-2017) or their sponsor’s. If they can’t, Solvay can support them if the applicant transfers the requested amount covering 12 months on a school deposit account (which will be redistributed on a monthly basis to the student as soon as a Belgian bank account has been created). For more information visit this link or contact the nearest Belgian embassy.
Early-Bird discount: Apply by April 16th, 2018 and benefit from the early-bird discount of 10% on the tuition fee. (valid only for registrations confirmed within 2 weeks from receipt of the admission documents).
Our students’ vision on being part of one of Solvay Brussels School’s Advanced Masters!
“We studied all the sides of marketing: from advertising to branding, going through digital to customer experience. It helped me really define what I like and what I wish to work with. I met truly amazing and interesting people, which is life rewarding”.
Anne Mathieu, Alumna 2017
“A totally unique master in marketing that will expand the boundaries of your creativity and imagination, that will inspire you to be different and that’s so interesting that you will learn with passion. And in the end, you will become a superior creative marketeer!”
Valentine, Alumni 2014
“This AM is a great opportunity to deepen your knowledge of marketing and creativity: the environment, the professors, the programme assignments help you to see things from a different perspective.”
José, Alumni 2014
“This AM helps you get the global-mindset: you get to understand perceptions of people from different nationalities.”
Prashant, Alumni 2014
“In order to help you really solve problems, professors love to share not only their knowledge, but also their own network with you. That is the spirit of a business school.”
Lu, Alumni 2015
“The best part of the programme is that you learn things by doing, by being creative.”
Huong, Alumni 2014
Keep me posted