Programme overview

All recent marketing successes (Apple, Nespresso, eBay,….) come from superior creativity, whether it’s market creation or radically new ways to imagine supply chains.”- Laurent Bouty – Academic Director of the AM in Creativity & Marketing

The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.

This truly unique programme will be managed with the help of Mark Raison, a leading European expert in creativity, who will serve as Scientific Director.


Programme Objectives

The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.
You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets. You will also learn how to become a ‘day-to-day idea generator’. By the end of the programme you will be able to:

  • understand the creative process and apply it in a number of marketing situations
  • create and design innovative and attractive concepts that are adapted to new market conditions
  • use new marketing tools suited to new business dynamics
  • start a career in innovative businesses, communication agencies, new media companies, etc.

“A totally unique master in marketing that will expand the boundaries of your creativity and imagination, that will inspire you to be different and that’s so interesting that you will learn with passion. And in the end, you will become a superior creative marketeer!”- Valentine, Alumni 2014
“This AM is a great opportunity to deepen your knowledge of marketing and creativity: the environment, the professors, the programme assignments help you to see things from a different perspective.”- José, Alumni 2014

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Your profile

We are looking for postgraduate students with:

  • an open mind, loving new approaches to life and culture
  • a solid motivation, not afraid of working day and night, as a true professional
  • a flexible intelligence, being able to think strategically while having a strong sense of “down to earth” implementation

Prior business education is not a necessity. This master can be taken by graduates in communication, architects, interpreters, engineers, etc. No prior experience is needed if you already hold a Master degree at starting date.


Eligible applicants must hold one of the following:

– a master’s degree (four or five years of study)
– a post-graduate degree
– a bachelor’s degree followed by one to three years of work experience
– another degree equivalent to the above (please consult us for more information)

Admissions will be based on the candidates’ proficiency in English and on their background, professional potential and motivation.

Programme content


The courses of the programme are subject to marginal changes.

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Programme framework

This master is a full-time course (60 ECTs) to be completed in one year. It is built on a combination of day classes, field activities and a final project.

As a starting point, all students will go through a pre-course in Strategic Marketing Basics aimed at getting or reviewing the main concepts needed to get along with the rest of the programme. Solvay Master Creativity Marketing Novembre 2013 054

The programme will be taught using a totally new method called ‘Where is the ball?’.

This method is based on three pillars: get ideas, learn from others and do it yourself. Indeed, markets are new kinds of ballgames; it’s like playing pinball (flipper) blindfolded, you need new benchmarks. The ‘courses’ will be more like a mix of inspiration sessions, conceptual thinking exercises, direct interaction with non-business people (artists, writers, ad conceptors, etc.).


The programme is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.

During the programme, Students will meet agencies and creative people (artists, designers, architects, singers…) in their environment: their own studio or at home. WHY? To explore and understand the process of their creativity.

During the last term, students gain real-world experience via a deep immersion in the challenges of an industry during a field project (a consulting assignment of 6 weeks where students will have to address a real-world problem in Creativity and Marketing).

Faculty information

The faculty is made up of an unrivalled cast of senior practitioners and seasoned Solvay professors who are helping to shape the evolution of Creativity and Marketing. They all combine combine professional expertise and theoretical knowledge driven by a real passion for education.

Our high-profile professors include:

  • “The” European Specialist in Creativity who is training and councelling dozens of companies such as L’Oreal, LVMH, Unilever and more.
  • Top European academics who have been teaching Strategy, Strategic Communication and Marketing in US and in Europe
  • Agency veterans who have founded successful Digital and Creative agencies
  • Past or current CEO, CMO and Chief Creative Officer of iconic brands (Coca-Cola, Ogilvy, Vimpelcom, …)
  • User experience expert with more than 15 years experience in digital industry

Photolabo Laurent Bouty 201510

Laurent Bouty,

Academic Director of the Advanced Master in Creativity & MarketingCapture d’écran 2015-12-17 à 15.34.23

Job opportunity

“Marketing Management is one of the 10 hottest jobs in 2016” (

This Advanced Master has been designed with Industry experts and associations in order to fit with their demands. You will become Smart Creatives (also referred as Creative Leaders) for the very demanding job market! Graduates who combine technical knowledge, business expertise and creativity.
After graduation, you will be able to seize job opportunities such as:

  • strategic planner or an account executive in communication agency or media house;
  • product, brand or advertising manager for a leading brand;
  • founder of your own start-up in marketing or communication services;
  • Marketing specialist in a consulting company.


Furthermore, to successfully grow in your professional life and make the right choices for your career, it is fundamental to define your goals and have the tools to achieve them. The Solvay Brussels School’s career service will help you in building your career thanks to its strong connection with the business sector and to its dynamic team who will accompany each participant into the professional world. From self-assessment to networking opportunities, our team will assist participants to realize their full potential. Through a wide range of seminars, coaching sessions, workshops, events and other resources, we help our participants to discover the career path best suited to their personal fulfilment.

Practical information

If you wish to join the Advanced Master course in September 2017, please follow the four main steps of our admission procedure:

1- Complete and submit the online pre-enrolment form together with the required documents.
2- Receive feedback on your eligibility from the Academic Director.
3- Have a personal interview with the Academic Director.
4- Receive feedback on your admission. If positive, please note that you will have two weeks to finalise your registration by:
– Completing, signing and sending back the admission documents
– Pay a deposit of €2000

 Application deadline:
Non-EU students: June 30th 2017 (recommendation related to visa procedures)
EU students: July 31st 2017.


Important: non EU-citizens must somehow be aware that student visa procedures may take up to 3 months, and therefore check the timing and conditions of their nearest Belgian Embassy before considering applying after June 2017.

Additionally, non-EU applicants must take into consideration that getting a student visa for Belgium implies the obligation to prove their sufficient and regular means of subsistence (631EUR net/month in 2016-2017) or their sponsor’s. If they can’t, Solvay can support them if the applicant transfers the requested amount covering 12 months on a school deposit account (which will be redistributed on a monthly basis to the student as soon as a Belgian bank account has been created). For more information visit this link or contact the nearest Belgian embassy.

Early-Bird discount: Apply by April 17th, 2017 and benefit from the early-bird discount of 10% on the tuition fee. (valid only for registrations confirmed within 2 weeks from receipt of the admission documents).

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Practical information

  • Starting date: September 11th 2017
  • Location: Brussels
  • Format: Full-time
  • Language: English
  • Tuition: 15,000€
  • Lenght: 10 months
  • Application deadline: July 31st 2017

Upcoming events

< 2016 >
  • 06

    18:30 -21:00
    Solvay Brussels School of Economics & Management
    Avenue Franklin Roosevelt 42 1050 Brussels, Belgium
    Join the information session of your preferred Advanced Master introduced by its Academic Director and learn all details about the programme content, objectives, career possibilities, and admission procedure. Finally, meet our Directors, participants and/or Alumni who will answer your questions during a networking cocktail.
    • 6.30pm: start of the sessions for Creativity & Marketing & Quantitative Finance
    • 7.30pm: start of the sessions for Financial Markets & Innovation & Strategic Management/ & Entrepreneurship
“A totally unique master in marketing that will expand the boundaries of your creativity and imagination, that will inspire you to be different and that’s so interesting that you will learn with passion. And in the end, you will become a superior creative marketeer!”
Valentine, Alumni 2014
“This AM is a great opportunity to deepen your knowledge of marketing and creativity: the environment, the professors, the programme assignments help you to see things from a different perspective.”
José, Alumni, 2014
“This AM helps you get the global-mindset: you get to understand perceptions of people from different nationalities.”
Pashant, Alumni 2014

Keep me posted