“All recent marketing successes (Apple, Nespresso, eBay,….) come from superior creativity, whether it’s market creation or radically new ways to imagine supply chains.”- Laurent Bouty , Academic Director of the AM in Creativity & Marketing
Value creation not only provides the basis for developing a competitive advantage but in today’s digital world requires creativity and problem solving skills at all levels: strategic, operational and in communication. New problems require new solutions and new opportunities call for new approaches.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. The approach taken is truly unique as it focuses on the marketing of the future rather than the past.
The program will help transform students into highly creative masterminds. They will learn radically new ways to imagine, design, sell and communicate brands, products, services and customer experiences.
This truly unique programme will be managed with the help of Mark Raison, a leading European expert in creativity, who will serve as Scientific Director.
“I would definitely recommend this Advanced Master. Not only do you get to study at one of Belgium’s best universities, you also get the chance to participate in a unique program that is neither a traditional master or job, but something in between. This program teaches you how to put your marketing knowledge into practice in a creative way, something not many programs offer”- Elise Venbrux, Business Developer Sortlist, Alumna
The Advanced Master in Creativity & Marketing will teach students how to become smart creatives combining technical knowledge, business expertise and creativity.
They will discover totally new marketing approaches which break free from the traditional models, as well as how leading companies innovate, execute and deliver growth creatively!
They will also learn how to imagine the unimaginable because unimaginable things are happening a lot.
By the end of this Advanced Master, you will be able to:
Understand the creative process and apply it in a number of marketing situations
Create and design superior brands, products and services based on unique technical and consumer insights
Use new marketing tools suited to new business dynamics
Learn how to transform big creative ideas into reality with th greatest impact.
“Advanced Master in Creativity & Marketing” university certificate delivered by Solvay Brussels School of Economics & Management – Université libre de Bruxelles.
The Advanced Master in Creativity & Marketing seeks:
High Calibre candidates with strong academic background, and the intellectual curiosity and discipline that are necessary to succeed in a very demanding environment.
Candidates with at least a graduate degree or equivalent. This degree should be, but not exclusively, in communication, economics, business, social sciences, architects or engineering.
Candidates with an open mind and a natural inclination for creative and marketing topics, eager to work in a diverse and multidiplinary environment.
Prior business education is not a necessity. This master can be taken by graduates in communication, architects, interpreters, engineers, etc. No prior experience is needed if you already hold a Master’s degree at starting date.
“This AM helps you get the global-mindset: you get to understand perceptions of people from different nationalities.” Prashant – Alumnus
Eligible applicants must hold one of the following:
• Master or Master of Science Degree or equivalent (4 or 5 years of study overall)
• Bachelor Degree with 180 ECTS credits or equivalent, preferably followed by 1-3 years of work experience.
Admissions will be based on the candidates’ academic and/or professional background, and motivation. Proficiency in English necessary.
Example of creative work done by students to illustrate their year in the Advanced Master in Creativity & Marketing.
The courses of the program are subject to marginal changes.
“We studied all the sides of marketing: from advertising to branding, going through digital to customer experience. It helped me really define what I like and what I wish to work with.”- Anne Mathieu, e-Business Analyst Semetis, Alumna
This master is a full-time course (60 ECTS) to be completed in one year. It is built on a combination of day classes, field activities and a final field project.
As a starting point, all students will go through a Marketing Bootcamp aimed at getting or reviewing the main concepts needed to get along with the rest of the program.
The program will be taught using a totally new method called ‘Where is the ball?’. This method is based on three pillars: get ideas, learn from others and do it yourself.
Learning by doing is the mantra! The “courses” resemble masterclasses via a blend of inspirationalsessions, conceptualthinkingexercises, and directinteractions with senior professionals.
The program is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.
During the program, Students will meet communication agencies and creativepeople (artists, designers, architects, singers…) in their environment: their own studio or at home. WHY? To explore and understand the process of their creativity.
They will also have the opportunity to join a one-week seminar on Italian Design Marketing in Milan, Italy (optional) at our partner MIP Politecnico di Milano.
During the last term, students gain real-world experience via a deep immersion in the challenges of an industry during a marketing & creative field project (a consulting assignment of 6 weeks where students will have to address real life marketing and creative issues).
The faculty is made up of an unrivalled cast of senior practitioners and seasoned Solvay professors who are helping to shape the evolution of Creativity and Marketing. They all combine combine professional expertise and theoretical knowledge driven by a real passion for education.
Our high-profile professors include:
“The” European Specialist in Creativity who is training and councelling dozens of companies such as L’Oréal, LVMH, Unilever and more.
Top European academics who have been teaching Strategy, Strategic Communication and Marketing in US and in Europe
Agency veterans who have founded successful Digital and Creative agencies
Past or current CEO, CMO and Chief Creative Officer of iconic brands (Coca-Cola, Ogilvy, Vimpelcom, …)
User experience expert with more than 15 years experience in digital industry
“In order to help you really solve problems, professors love to share not only their knowledge, but also their own network with you. That is the spirit of a business school.” Lu, Alumna
More about the Academic Director
As C-Level international Marketing and Strategy professional, Laurent Bouty brings more than 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.
This Advanced Master has been designed with Industry experts and associations in order to fit with their demands. You will become Smart Creatives (also referred as Creative Leaders) for the very demanding job market! Graduates who combine technical knowledge, business expertise and creativity.
After graduation, you will be able to seize job opportunities such as:
Becoming a Product, Marketing, Brand or Advertising Manager in a company or agency
Becoming a strategic planner or an account executive IN AN AGENCY
Joining a consulting company as a creative marketer
Joining the founding team of a startup
“We were pushed out of our comfort zones to apply all that we learned in situations that could have been real life situations. We were also in contact with coaches and had the opportunity to attend various workshops on subjects such as networking, work interviews and your CV. That way, I felt more ready than ever before to face recruiters” – Dimitrios Lemonias, Strategic Planner 20Something, Alumnus
Furthermore, to successfully grow in your professional life and make the right choices for your career, it is fundamental to define your goals and have the tools to achieve them. The Solvay Brussels School’s career service will help you in building your career thanks to its strong connection with the business sector and to its dynamic team who will accompany each participant into the professional world. From self-assessment to networking opportunities, our team will assist participants to realize their full potential. Through a wide range of seminars, coaching sessions, workshops, events and other resources, we help our participants to discover the career path best suited to their personal fulfilment.
Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible.
If you wish to join the Advanced Master course in September 2018, please follow the four main steps of our admission procedure:
Complete and submit the online pre-enrolment form together with the required documents (please see below).
Receive feedback on your eligibility from the Academic Director.
Have a personal interview with the Academic Director.
Receive feedback on your admission. If positive, please note that you will have two weeks to finalise your registration by paying a deposit of €2000.
Required documents for application:
• Online application form
• CV/resume in English
• Copies of University degree or degrees and of all academic transcripts
• Proof of English proficiency (TOEFL, TOEIC or equivalent) for non-native speakers
• A cover letter in English
If the applicant deems it relevant, he/she can support the application with:
• Letters of reference
• Any other certificate (GMAT, GRE, etc.)
Non-EU students: May 31st 2018 (recommendation related to visa procedures)
EU students: July 15th 2018
Important: non EU-citizens must somehow be aware that student visa procedures may take up to 3 months, and therefore check the timing and conditions of their nearest Belgian Embassy before considering applying after May 2018.
Additionally, non-EU applicants must take into consideration that getting a student visa for Belgium implies the obligation to prove their sufficient and regular means of subsistence (631EUR net/month in 2016-2017) or their sponsor’s. If they can’t, Solvay can support them if the applicant transfers the requested amount covering 12 months on a school deposit account (which will be redistributed on a monthly basis to the student as soon as a Belgian bank account has been created). For more information visit this link or contact the nearest Belgian embassy.
Early-Bird discounts, amounting to €1.000, will be recognized to candidates who will send their applications by April 16th, 2018 (valid only for registrations confirmed within 2 weeks from receipt of the admission documents).
Our students’ vision on being part of one of Solvay Brussels School’s Advanced Masters!
The Advanced Master in Creativity & Marketing combines:
Program focus on marketing theories of the future, not the past
Interactive teaching methods: a mix of inspiration sessions, conceptual thinking exercises and direct interaction with senior professionals
6 weeks project for an existing company integrated into the final project
Career support: individual career coaching
The Solvay Alumni Network: become part of one of the largest business networks in Belgium
“The AMCM is a program that relies on group work, in almost every course of the program we had to work in teams which is exactly what happens in the real world, and that helped us play different roles in different teams, from having to lead the group or presenting the findings or writing the last report, each person had to do stuff they weren’t comfortable doing before the master degree.” – Yazan Iwidat, Marketing Consultant Across Health, Alumnus
“You don’t need multivitamin fruit juice, cookies with magical fibres or a yoga mat to get creative. Five minutes, a sheet of paper (even better: your ideas notebook) and a pen is all you need.” – Mark Raison, Professor
For more information on Solvay Brussels Schools please click here.
Connect with us online thanks to the Access Masters global online one-to-one event, organized in December, from the 11th to the 13th!Click here for more infoAccess Masters hosts online events on a continual basis throughout the entire year. On the Access Schools platform, candidates can connect with top international business schools to find more information about their Masters programmes.More information on the Access Masters website: accessmasterstour.comIf you wish to register to this Online Event, please click here.Find the Solvay Advanced Masters profile on the Access Masters platform: accessmasterstour.com/school/solvay-brussels-school-economics-and-management
“We studied all the sides of marketing: from advertising to branding, going through digital to customer experience. It helped me really define what I like and what I wish to work with. I met truly amazing and interesting people, which is life rewarding”.
Anne Mathieu, e-Business Analyst Semetis, Alumna
We were pushed out of our comfort zones to apply all that we learned in situations that could have been real life situations. We were also in contact with coaches and had the opportunity to attend various workshops on subjects such as networking, work interviews and your CV. That way, I felt more ready than ever before to face recruiters.
I would definitely recommend this Advanced Master. Not only do you get to study at one of Belgium’s best universities, you also get the chance to participate in a unique program that is neither a traditional master or job, but something in between. This program teaches you how to put your marketing knowledge into practice in a creative way, something not many programs offer.
Elise Venbrux, Business Developer Sortlist, Alumna
“The AMCM is a program that relies on group work, in almost every course of the program we had to work in teams which is exactly what happens in the real world, and that helped us play different roles in different teams, from having to lead the group or presenting the findings or writing the last report, each person had to do stuff they weren’t comfortable doing before the master degree.”
Yazan Iwidat, Marketing Consultant Across Health, Alumnus
“A totally unique master in marketing that will expand the boundaries of your creativity and imagination, that will inspire you to be different and that’s so interesting that you will learn with passion. And in the end, you will become a superior creative marketeer!”
“This AM is a great opportunity to deepen your knowledge of marketing and creativity: the environment, the professors, the programme assignments help you to see things from a different perspective.”
“This AM helps you get the global-mindset: you get to understand perceptions of people from different nationalities.”
“In order to help you really solve problems, professors love to share not only their knowledge, but also their own network with you. That is the spirit of a business school.”
“The best part of the programme is that you learn things by doing, by being creative.”
Keep me posted
Follow our creative Facebook page too: