Autumn term in Milan

This introductory course is aimed at providing students with basic key skills, analytical tools and perspectives that will help them to assess the attractiveness of an entrepreneurial idea and anticipate the problems likely to be encountered when transforming the idea into a business. In doing so the course integrates several disciplines (i.e., entrepreneurship, strategy, economics, finance, marketing).
This course provides key effective management tools and theories: though operational tools, allow participants to hain a greater awareness on skills related to communication, motivation and delegation.

This seminar aims to help participants in haining the skills necessary to:

  • Interpret own and other behaviors in the workplace
  • Design and implement concret instruments for driving performance and create commitment to innovation
  • Identify concrete actions and management solutions to achieve innovation and organizational goal.


  • Gain knowledge and techniques related to the management of people both individually & as a group
  • Understand how to use leadership and teams to drive innovation
  • Knowing how to manage motivation to support development of new scenario

Identify concrete actions and management solutions for the achievement of innovation goals

The participants become managers with a specific sensibility and capability to manage design driven innovation. More specifically they will become managers who:

  • Define strategies where design is a source of competitive advantage
  • Are capable to understand both technological trends, explicit and latent user needs, and sociocultural trends, together with a capability to interpret competitive dynamics in industries.
  • Generate and develop visions that are based on deep understanding of the future dynamics of competition, society and technology
  • Define technology strategies that sustain design driven innovation with a strong and inimitable technological competence
  • Create organisational environments that foster creativity and learning

The course stimulates the students to build a forward-looking perspective and gain vision concerning the market opportunities and the market challenges that new technologies will pose in the future. The students are called to understand the complex interaction between technological development and the formation of new consumers’ needs, as well as the pace of adoption of innovations. The students are offered examples of effervescent technologies by means of a series of talks provided by experts in various fields, such as humanoid robotics, digital fabrication, photovoltaic energy, nanotechnologies, nanomedicine, nuclear fusion, bioengineering and 5G telecommunications. By the end of the course the students should be able to discuss how technological discontinuities create new consumption needs and new business opportunities and how do they challenge market incumbents. They should be able to apply the techniques of scenario planning and market forecasting. They would further be acquainted with the likely development of future technologies in several areas.

This course is designed to offer participants concepts and instruments necessary to gain a better understanding of social innovation processes, broadly interpreted to include different entrepreneurial responses to the problem of jointly and entrepreneurially pursuing social, economic and financial returns. This involves the reinterpretation of the whole set of managerial notions. Upon successful completion of the course, participants will be able to interpret and face any managerial challenge related to social entrepreneurship, in both start-ups and established companies as well as to discuss related policy issues.
The participants will be exposed to a set of techniques and tools that enable fast experimentation and testing of new ideas. They will be guided to understand the basic functioning of digital manufacturing and its potential for both prototyping and small-scale production. The module includes on-the-field work at the FabLab in Milan.
Stimulate and develop entrepreneurial skills of students. Create attention and sensitivity among students about the possibility of founding a new company to exploit a new technology. Provide an overview on the processes and issues related to the launch of high-tech startups. Provide the basics needed to start a new high-tech startup, design the business model and find the funding opportunities for its implementation.

During the lab, students are supposed to work in groups (3-5 members) to develop the value propositions of two business ideas. In so doing, students will take advantage of the advice of two junior tutors and one senior tutor. Specifically, groups will be allowed to exploit the junior tutors available during lab lectures and to use up to 2 additional hours of junior tutors’ time. Groups will be allowed to use up to 2 hours of the senior tutor’s time as well. Meetings with junior and senior tutors may be arranged either face-to-face or through Skype. Moreover, students are supposed to ask for and exploit the advice of the incubator managers, investors and policy makers who will give keynote speeches during the course. The value propositions of the first business ideas will be developed in groups formed by the course instructor and will be evaluated by a commission composed of the course instructor, the junior tutors and practitioners in the entrepreneurship field (e.g., investors, entrepreneurs). After the evaluation of the value proposition of the first idea, students will start working on the value proposition of the second idea. To develop it students will be allowed to choose their group mates. Despite students are expected (and warmly invited) to work on two different business ideas during the lab, if some students strongly believe that their first business idea is particularly valuable, they are allowed to ask the commission that evaluated it for the permission to further develop it during the lab. Also the value propositions of the second ideas will be evaluated by a commission composed of the course instructor, the junior tutors and practitioners.

Spring term in Brussels

The course aims to develop project management skills through greater theoretical understanding and practical application of the project management principles. It reviews different project management methods and tools, covers the essential skills required to be an excellent project manager and highlights the key elements that influence project management outcomes. The course includes the definition and planning of a project, using state-of-the art project management software.
This course will review what is required today to Lead Innovation – what capabilities need to be put in place. It will look at criticality of connecting the innovation seamlessly with the company’s vision and priorities. It will study generating creative ideas, but also recognize that this is just the start of innovation process. Last, the course deals with the human side of innovation go deep into the critical role of leadership to unleash this spirit and culture of innovation, which requires a role of leadership that flips historical notions on its head.

The students will learn:

  • What innovation is, what it isn’t. Having myths of innovation debunked
  • Why it’s indispensable for corporations in today’s world
  • Linking innovation strategy to company’s overall vision, flowing from the S-Curve concept
  • Define a balanced innovation portfolio
  • Applying the appropriate creativity in the front end by leveraging the connectivity opportunities of today’s world.
  • How to manage the flow of innovation from the creative front-end to the disciplined downstream execution in-market
  • The role of Intellectual Property for Innovation in today’s world
  • The new role of leadership in unleashing and nurturing a sustainable culture of innovation
  • How this culture sets individuals on fire and fully engaged in the fascinating opportunities of innovation, and creates amazing relationships as basis for winning (multifunctional) teams.
The module is designed to teach the participants the basic principles of value creation, and the problems associated with the evaluation and financing of new projects. It illustrates the typical financial needs of entrepreneurial ventures at different growth stages (i.e. seed, start-up, growth, and buy-out/exit), reviews the available financing sources (i.e. bootstrapping, banks, grants, crowdfunding, business angels, VCs, and IPOs), and introduces the student to the best practices associated with each type of financing.
Today, businesses, governments, and individuals create massive collections of data as a by-product of their activity. Increasingly, decision-makers and systems rely on intelligent technology to analyze data systematically to improve decision-making. In many cases automating analytical and decision-making processes is necessary because of the volume of data and the speed with which new data are generated.

In this course, we will examine how data analysis technologies can be used to improve decision-making. We will study the fundamental principles and techniques of data science, and we will examine real-world examples and cases to place data science techniques in context, to develop data-analytic thinking, and to illustrate that proper application is as much an art as it is a science.

Data Science for Business is a course intended for those who need to understand data science and those who want to develop their skill at data-analytic thinking.  This course is not a about algorithms.  Instead it presents a set of fundamental principles for extracting useful knowledge from data.  These fundamental principles are the foundation for many algorithms and techniques for data science, but also underlie the processes and methods for approaching business problems data-analytically, evaluating particular data science solutions, and evaluating general data science plans.

The class meetings will be a combination of lectures on the fundamental material, discussions of business applications of the ideas and techniques, guest lectures from practitioners, case discussions, and student exercises.

This course elaborates on the project management course and prepares the participants for the ‘Innovation in action’ field project. It aims to provide the participants with a set of tools and best practices of high-profile management consulting, such as dealing with the customer, scoping, preparing a proposal, selecting the right methodologies, monitoring the project, preparing presentations and reports, provide feedback and formulating actionable recommendations. The course includes multiple workshops and coaching sessions and is aided by practicing consultants.
The module is organized as a field project to be undertaken by groups of 3-4 participants and consists in a part-time consulting assignment to be accomplished at a small business in Brussels. (The assignments are screened and selected by the instructors, but students are welcome to propose projects). Each assignment includes at least an internal and external analysis of the firm, market/industry, the definition and selection of a scenario, the development of a roadmap, the selection of Key Performance Indicators (KPIs) and the accomplishment of an accurate risk analysis. Each team is coached by an academic Faculty member, who will serve as an advisor to help participants in selecting and using tools and techniques among those learned during the program.
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Practical information

  • Starting date: September 18th 2017
  • Application deadline: EU students: July 31st 2017; Non-EU students: May 31st 2017
  • Location: Milan (1st semester) & Brussels (2nd semester)
  • Format: Full time
  • Language: English
  • Tuition: 15,000€
  • Length: 12 months

Upcoming events

< 2017 >
“We are a group of 34 people with 16 nationalities which creates a very interesting learning and challenging working environment, we gain a lot of different insights. It’s definitely an eye-opener and it makes you think even further.”
Pauline, Alumni 2016
“The uniqueness of the programme lies in the genuine cross-cultural experience it offers. We learn how to think and act like professionals in an accurate sample of the working world today.”
Catherine, Alumni 2016

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